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No Respect: Music-Video Directors Fight Back

As the music industry struggles to recover from the impact of streaming services, is it taking music video directors down with it?

By Kerry McLaughlin

Marketing’s Quantum Shift: Personalizing Content at the Speed of AI

Content is king, say marketers. What they remain mum about: The data that informs this content is →

3 Negotiation Tactics for Freelancers

Whether it’s debating with your kid about who’s going to take out the trash or Congress arguing →

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Why a Tech Company Decided to Support Indie Filmmakers

Our mission at SHIFT has always been clear: to help creators make the best possible work. This →

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How to Protect Your Film and TV Productions On Set and Beyond

With so much media production now taking place digitally, it’s easy to lose sight of the analog →

Disinformation Breakdown: What Brands (and Democracies) Need to Know

Courtesy of Nike Brands deal with customer feedback online every day, much of it negative. But →

Psst, Marketers! Video Production Doesn’t Have to Be Expensive

Make ‘em laugh. Make ‘em think. Make ‘em proud. Which ever way they craft their appeals, content →

Ester Kim, Set Decorator

Featuring tufted velvet seats, white linen tablecloths, and wood paneling throughout, Taylor’s Steak House in Koreatown feels like a movie set, a vestige of old Los Angeles. The dim lighting gives the windowless interior a coziness underscored by...

Joseph Fraioli, Sound Designer

The first thing you see at Jafbox, Joseph Fraioli’s studio in West Los Angeles, is a modular synth. Just looming there, looking like an obsessive detective’s crazy wall. Jumbles of colored patch cords traverse it wildly, connecting modules together...

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Introducing Reporting: Transparency, Accountability, and Oversight at Your Fingertips

As a content creator, you’re constantly juggling feedback on works still in progress. On any given project, you’re collaborating with various partners — often across time zones — and need to monitor...

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