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The Real Work Behind TBWA\Chiat\Day’s Fake News Stand

Award-winning effort from TBWA\Chiat\Day and Columbia University's Graduate School of Journalism brings fake news to the real world

5 Takeaways from Indie Darling Driveways

Still from Driveways. Credit: Berlin Film Festival Most of the great auteurs have worked with only →

How Festival Programmers Select Films

If you’re an indie filmmaker, finishing your film is only half the battle. Once the cameras stop →

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SHIFT GO: Review and Approve Content Anywhere, Anytime

A single video can take a team’s best efforts — and many rounds of revisions — to get right. And →

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Leveraging In-House Video for Higher Education Marketing

Marketing for colleges and universities is a unique undertaking but recognizable too. You have to →

Stop Calling Branded Content “Commercials”

The rules have changed when it comes to how products and services are sold on television and →

Accidental Influencers: Aida Mollenkamp & Kristen Kellogg

The travel industry has shifted significantly in recent years, with the Internet and social media →

Matt Davies, Foley Artist

Alongside script gal or clapper boy, Foley artist is one of those job titles that conjures up 1930s Hollywood. So it was very disorienting when I arrived at Studio Unknown, a post-production sound facility in Burbank, and Matt Davies wasn’t in...

Joel Snyder, Audio Describer

The fab five on Queer Eye were talking so fast, it forced me to turn on captioning, which turned out to be serendipitous. There, I discovered the option “English – Audio Description” and marveled at the linguistic gymnastics it required for the...

Ester Kim, Set Decorator

Featuring tufted velvet seats, white linen tablecloths, and wood paneling throughout, Taylor’s Steak House in Koreatown feels like a movie set, a vestige of old Los Angeles. The dim lighting gives the windowless interior a coziness underscored by...

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SHIFT News

SHIFT GO: Review and Approve Content Anywhere, Anytime

A single video can take a team’s best efforts — and many rounds of revisions — to get right. And it takes time when you’re always on the move. When you’re working with tight timelines, you need...

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