MediaSilo Blog (17)

Fatherhood for Fun and Profit

Father’s Day is a time for reflection or, if you’re a dad like me, self-reflection. What kind of  →

The Secret Rise of Treatment Companies

It happened during a very Lifetime channel moment on the series UnREAL, a searing satire of  →

3 Common Behaviors That Endanger Your Pre-release Content

Warner Bros. recently trolled Pokémon fans with a fake leak of Detective Pikachu, which turned out  →

How Brexit Threatens the UK’s Production Boom

For everyone working in production, the longest trailer started rolling on June 23, 2016, when  →

A Mother of an Industry: The Challenges Moms in Entertainment Face

The #MeToo movement elevated expectations of gender equality in the entertainment industry, with  →

10 Women Editors Who Define Moviemaking

Women’s History Month has come and gone, but we think putting a spotlight on women for a scant  →

How Hiring Managers at Ad Agencies Evaluate Your Portfolio

Advertising is all about telling a compelling story quickly. The best commercials grab the  →

Storytelling Techniques for Your Podcast

Podcasting is tricky, right? On one hand, you want your listeners to feel like they know you, like  →

The Legislation and Politicians Shaping Today’s Gig Economy

In 2016, when Senator Elizabeth Warren (D-MA) gave a much publicized speech about the gig economy,  →

What Apple TV+ Means for Creators

The unveiling of Apple TV+ means yet another corporate behemoth is muscling into the already  →

How to Build a Viral Video

Thanks to the Fibonacci Sequence, a mathematical model that unlocks patterns that appear to be  →

Why Vary Your Social Content? Ask a Professor. Or Two.

You want to persuade someone? Strike a balance between repetition and variety. Persuasion has  →