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Stop Calling Branded Content “Commercials”
The rules have changed when it comes to how products and services are sold on television and
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Close-Ups
Industry
Matt Davies, Foley Artist
Alongside script gal or clapper boy, Foley artist is one of those job titles that conjures up 1930s
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Close-Ups
Industry
Accidental Influencers: Aida Mollenkamp & Kristen Kellogg
The travel industry has shifted significantly in recent years, with the Internet and social media
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Close-Ups
Industry
Joel Snyder, Audio Describer
The fab five on Queer Eye were talking so fast, it forced me to turn on captioning, which turned
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Industry
Industry News
What Ignoring the Disability Community Costs Hollywood
In the design world, there’s a concept called the Curb Cut Effect. Curb cuts are the ramps that
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Industry
Industry News
Marketing’s Quantum Shift: Personalizing Content at the Speed of AI
Content is king, say marketers. What they remain mum about: The data that informs this content is
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Industry
Career
No Respect: Music-Video Directors Fight Back
In early September, Tim Cook, Jeff Bezos, and hundreds of CEOs from companies such as American
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Close-Ups
Industry
Ester Kim, Set Decorator
Featuring tufted velvet seats, white linen tablecloths, and wood paneling throughout, Taylor’s
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Industry
Career
3 Negotiation Tactics for Freelancers
Whether it’s debating with your kid about who’s going to take out the trash or Congress arguing
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Close-Ups
Industry
Joseph Fraioli, Sound Designer
The first thing you see at Jafbox, Joseph Fraioli’s studio in West Los Angeles, is a modular synth.
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Industry
Industry News
Disinformation Breakdown: What Brands (and Democracies) Need to Know
Courtesy of Nike Brands deal with customer feedback online every day, much of it negative. But
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Industry
Career
Psst, Marketers! Video Production Doesn’t Have to Be Expensive
Make ‘em laugh. Make ‘em think. Make ‘em proud. Which ever way they craft their appeals, content
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