---
title: MediaSilo Blog | Phil McCarthy
description: Phillip McCarthy came into advertising and marketing as a copywriter and has since transitioned into strategy. Evolving from one role to the other has given him a unique hybrid skillset that helps bridge the two practice areas. Creative becomes strategic, strategy embraces creative, and the result maximizes realistic opportunities for success. Phil's always curious about patterns of human behavior, what we can learn from its history, how to apply it to communications, and how he's going to turn this all into a bar on Cape Cod called Port-O-Call. The lunch special will be the Port-O-Patty Melt.
image: https://cutaway.shift.io/hubfs/images/cutaway-logo-featured.jpg
---

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# Phil McCarthy

Phillip McCarthy came into advertising and marketing as a copywriter and has since transitioned into strategy. Evolving from one role to the other has given him a unique hybrid skillset that helps bridge the two practice areas. Creative becomes strategic, strategy embraces creative, and the result maximizes realistic opportunities for success. Phil's always curious about patterns of human behavior, what we can learn from its history, how to apply it to communications, and how he's going to turn this all into a bar on Cape Cod called Port-O-Call. The lunch special will be the Port-O-Patty Melt.

## [Industry Career How to Build a Viral Video Thanks to the Fibonacci Sequence, a mathematical model that unlocks patterns that appear to be  →](https://cutaway.shift.io/how-to-build-a-viral-video)

## [Industry Career Why Vary Your Social Content? Ask a Professor. Or Two. You want to persuade someone? Strike a balance between repetition and variety. Persuasion has  →](https://cutaway.shift.io/why-vary-your-social-content-ask-a-professor.-or-two)

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