Career (3)

Leveraging In-House Video for Higher Education Marketing

Marketing for colleges and universities is a unique undertaking but recognizable too. You have to  →

How Festival Programmers Select Films

If you’re an indie filmmaker, finishing your film is only half the battle. Once the cameras stop  →

No Respect: Music-Video Directors Fight Back

In early September, Tim Cook, Jeff Bezos, and hundreds of CEOs from companies such as American  →

3 Negotiation Tactics for Freelancers

Whether it’s debating with your kid about who’s going to take out the trash or Congress arguing  →

Psst, Marketers! Video Production Doesn’t Have to Be Expensive

Make ‘em laugh. Make ‘em think. Make ‘em proud. Which ever way they craft their appeals, content  →

The Secret Rise of Treatment Companies

It happened during a very Lifetime channel moment on the series UnREAL, a searing satire of  →

A Mother of an Industry: The Challenges Moms in Entertainment Face

The #MeToo movement elevated expectations of gender equality in the entertainment industry, with  →

How Hiring Managers at Ad Agencies Evaluate Your Portfolio

Advertising is all about telling a compelling story quickly. The best commercials grab the  →

Storytelling Techniques for Your Podcast

Podcasting is tricky, right? On one hand, you want your listeners to feel like they know you, like  →

What Apple TV+ Means for Creators

The unveiling of Apple TV+ means yet another corporate behemoth is muscling into the already  →

How to Build a Viral Video

Thanks to the Fibonacci Sequence, a mathematical model that unlocks patterns that appear to be  →

Why Vary Your Social Content? Ask a Professor. Or Two.

You want to persuade someone? Strike a balance between repetition and variety. Persuasion has  →